Australia’s Fastest-Growing Car Brands in 2024 (What It Means for 2025 Buyers)

With EOFY fast approaching, it’s a great time to take stock of which car brands dominated in 2024, and what that means for buyers and finance partners in 2025.

Whether you’re a broker, accountant, or car dealer, knowing what’s hot on the market helps you support your clients with confidence (and close more deals).

Here are the brands that surged in 2024 and why they’re still trending in 2025.

1. Chery – 158% Growth

Chery recorded an incredible 158% jump in sales in 2024, moving over 12,600 vehicles, making it the fastest-growing car brand in Australia last year.

With affordable pricing, sharp design, and generous warranties, Chery is proving to be a smart option for value-focused buyers who want more than a base model.

Ideal for first-time buyers or clients seeking value without sacrificing tech or style.

2. BYD – 64.5% Growth

BYD continues its rise in the EV space, selling 20,458 cars in 2024, up 64.5% from the previous year.

As EV infrastructure expands and running costs drop, more clients are asking about electric options, and BYD is often their entry point.

A popular pick for clients chasing sustainability, lower running costs, or EV rebates.

3. GWM – 17.5% Growth

With 42,782 sales in 2024, GWM grew by 17.5%, thanks to the rising popularity of the Haval Jolion and Tank 300.

These models offer rugged looks and solid features at a sharp price point, especially attractive to ABN holders, tradies, and adventurers.

Great for self-employed clients financing dual-purpose vehicles for both work and play.

4. Kia – 7.4% Market Share Growth

Kia held strong in 2024, increasing its market share by 7.4% with 81,787 vehicles sold. The Kia Sportage alone saw a 41% sales jump.

Kia’s mix of reliability, sleek styling, and long warranties make it a favourite with families and business buyers alike.

A consistent performer for PAYG clients or those looking for fleet-friendly options.

Why This Matters in 2025

These growth figures aren’t just numbers, they point to what your clients are asking about right now.

We’re seeing:

  • More private sale finance for BYD and Chery
  • ABN clients investing in GWM work vehicles before EOFY
  • Strong demand for quick approvals on Kia Sportage upgrades

Want to stay ahead of client requests?

Let us help you close fast, keep clients happy, and take the pressure off in the EOFY rush.

Reach out with a scenario or deal, and we’ll do the rest.

Need help applying
this to your situation?

Every financial journey is different.
If you’re wondering how this relates to your goals, get in touch, we’ll walk you through it.

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