Australian New Car Sales Hit Record Highs in 2024!

The Australian automotive market reached a milestone in 2024, achieving its highest sales figures since 2018. With 1.2 million new vehicles sold throughout the year, the industry demonstrated strong resilience and growing consumer demand despite economic challenges. December alone saw 104,281 vehicles sold, marking a 1% increase compared to the same period in 2023 and closing the year on a high note.

Key Trends we are seeing: 

• SUVs and Utes Dominate: SUVs and utes made up nearly 80% of all sales, remaining the top choice for buyers.
• Electric Vehicles Surge: EV sales doubled from 2023, surpassing 100,000 units. Tesla led the segment with 60% market share.
• Top-Selling Models: Toyota retained its spot as the leading brand. The Toyota HiLux was the best-seller for the 8th consecutive year, followed by the Ford Ranger and Tesla Model Y.

The record-breaking year showcases the automotive industry’s resilience and adaptability, setting the stage for further innovation and growth in 2025. With SUVs, utes, and EVs leading the charge, the future of the Australian automotive market looks brighter than ever.

The Australian market’s success highlights its role as a significant player in the global automotive industry, blending long-standing favourites with the growing adoption of sustainable technologies.